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Regardless of who is currently being marketed to, a number of factors, such as the perspective the marketers will use. These market orientations establish how marketers will approach the preparing stage of marketing. This leads into the marketing combine, which outlines the specifics of the merchandise and how it will be offered. This can in flip, be affected by the surroundings surrounding the merchandise , the benefits of marketing study and market study, and the traits of the product’s target market.

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After these factors are established, marketers have to then determine what approaches will be used to market the merchandise. This determination is primarily based on the factors analyzed in the preparing stage as properly as exactly where the merchandise is in the merchandise existence cycle.